Group 1 - The core viewpoint of the report is that Zhi Zi Cheng Technology (09911) has achieved strong growth in both revenue and shareholder profit, with a target price raised to HKD 13.20 and a "Buy" rating maintained [1] - For the first half of 2025, the company reported a total revenue increase of 40.0% year-on-year to RMB 3.18 billion, with social business revenue growing by 37.0% to RMB 2.83 billion and innovative business revenue rising by 70.5% to RMB 350 million [1] - The gross profit margin significantly improved to 55.8% due to reduced streamer revenue sharing and increased contributions from premium games [1] Group 2 - The company's social business is performing well, with Sugo and TopTop being the main growth drivers, each recording over 100% year-on-year revenue growth, contributing nearly half of the group's total revenue [2] - Sugo has shown outstanding performance in the Middle East and North Africa markets and is actively expanding into Latin America and Europe, while TopTop's monthly revenue has surpassed USD 10 million for the first time [2] - The integration of AI technology, particularly the Boomiix model, has significantly enhanced user engagement metrics such as average online duration, payment rates, and ARPU, which is crucial for market expansion and product efficiency [2] Group 3 - The innovative business segment also showed strong growth, with the premium game "Alice's Dream" being a key driver for revenue increase [2] - The incorporation of AI technology has shortened product development cycles and improved ARPU and user retention rates, allowing for faster launches of new flagship games [2] - The launch of the AI creative content community Aippy enables users to create interactive content through natural language, with future monetization expected through a subscription model [2]
西牛证券：重申赤子城科技(09911)“买入”评级 目标价上调至13.2港元