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51Talk出海三年:要用全球化、科学化、个性化 打开语言学习新市场

Core Insights - 51Talk emphasizes the importance of localized innovation in its overseas expansion, moving away from mere model replication to adapting to local preferences [3][4] - The company identifies a shift in language learning from "I can read" to "I can talk" and ultimately "I can lead the conversation," highlighting the evolving value of language education towards a composite capability [3][4] - 51Talk's new educational product system focuses on globalization, scientific foundations, and personalized pathways, with the launch of the new AI tutor, Koala AI [4][5] Globalization Strategy - 51Talk has established a "dual-wheel drive" ecosystem, providing customized language solutions to over 1,500 leading domestic enterprises, while also adapting to local educational standards and teaching methods in foreign markets [5][6] - The company aims to ensure that users in different countries can learn languages in ways that resonate with their preferences [5] Scientific Approach - The company collaborates with renowned educators to shift language education from merely teaching language to fostering comprehensive skills such as critical thinking and communication [5] Personalized Education - The newly launched Koala AI tutor integrates 1.2 billion course data points and real teaching scenarios, offering a more human-like teaching experience [6] - The AI tutor employs a unique three-layer intelligent collaboration mechanism to adapt to students' needs in real-time, enhancing the learning experience [6] - 51Talk has achieved significant milestones, including over 100 million classes taught, operations in over 50 countries, and a user base exceeding 10 million [6]