2025跨境新生代｜“生而全球化”：AI、硬科技能帮中国品牌摆脱刻板印象吗？

Group 1 - The concept of "Glocalization" is becoming mainstream in the outbound market, reflecting that more Chinese brands are born with a global mindset [1] - Approximately 45% of surveyed cross-border e-commerce companies are using generative AI for product and service innovation in Q1 of this year [1] - Over 60% of brands participating in Amazon's "Sailor Star Program" have established overseas teams within five years [1] Group 2 - Despite having a global market deployment strategy from the product definition stage, many Chinese brands still face challenges in localizing their operations in foreign markets [2] - The Japanese market exhibits high brand loyalty and fixed consumer choices, complicating market entry for new brands [2] - Localized operations are deemed necessary, as Chinese brands have made significant improvements in brand building through local deployment and learning [2] Group 3 - Chinese brands are exploring differentiated demands in overseas markets, covering various sectors such as home living, outdoor activities, and smart audio-visual products [3] - HOVERAir's new drone is priced starting at $999, reflecting the high technical density and long development cycle of their products [3] - Innovation in product development requires significant investment in technology and research, as consumer demands for portability and ease of use increase [3] Group 4 - The shift in pricing strategies for Chinese brands indicates a move away from the traditional "low-cost manufacturing" label towards innovation and brand output [4] - The ability to command premium pricing is linked to product innovation and effective marketing strategies that encourage consumers to pay for higher-value offerings [4] - While progress has been made in mature markets like Europe and the U.S., challenges remain for many Chinese brands in broader overseas markets [4]