“走进”浪浪山，“触摸”殷商瑰宝，服贸会文旅专题首日探访

Core Insights - The 2025 China International Service Trade Fair's cultural tourism section showcases advanced technologies like AIGC and AR/VR, enhancing visitor experiences through interactive exhibits [1][3] - The event features a total exhibition area of 111,000 square meters, with participation from 425 enterprises, including 40 international companies and 83 from the Fortune Global 500 [1] Group 1: Technological Innovations - AI technology is transforming cultural tourism services, significantly improving production efficiency, service accuracy, and user experience [3] - The 3D digital human smart customer service at the Summer Palace booth, named "Xiao Yi," can generate detailed travel itineraries in under one second, having accumulated over 100,000 words of content and 2,000 Q&A, with an annual consultation volume exceeding 340,000 [3] - The intelligent live translation system by iFLYTEK provides real-time multilingual translation, enhancing accessibility for foreign visitors at cultural sites like the Palace Museum [3] Group 2: Interactive Experiences - The XR immersive interaction area created by PICO allows visitors to engage with virtual characters in a game-like environment, enhancing the overall experience [1] - The "Dream Back to the Old Summer Palace" VR experience utilizes advanced large-space tracking technology to recreate historical sites with 1:1 accuracy, offering a realistic virtual tour [3] - The MR technology enables visitors to closely examine artifacts from the Shang Dynasty, revolutionizing the way historical items are appreciated [4] Group 3: Cultural Integration - The exhibition features a digital art space that showcases traditional architectural art through modern technology, merging historical beauty with contemporary innovation [4] - A total of 506 new cultural and creative products are displayed, with over 20 items making their debut, reflecting the integration of traditional culture into modern life [4]