Xin Lang Cai Jing·2025-09-10 08:30Core Insights - Alibaba has officially launched its first behavior and credit-based ranking product, "Gaode Street Ranking" [2][4] - The launch of "Gaode Street Ranking" is seen as a strategic move to compete with Meituan's Dianping in the local service sector [5][9] - The ranking system aims to reflect genuine user choices and will incorporate Alipay's Sesame Credit system to ensure the credibility of user evaluations [9][13] Summary by Categories Product Launch - "Gaode Street Ranking" is prominently featured on the homepage of the Gaode app and includes categories such as "Top Scholars," "Street Ranking," "Popular Check-ins," and "City Guide" [2][4] - The ranking will be updated daily based on dynamic data, with specific categories highlighting different types of user behaviors [5] Competitive Landscape - The launch coincides with Meituan's announcement to "restart" quality takeout services on Dianping, indicating an ongoing competitive rivalry between Alibaba and Meituan in the local service market [2][8] - Both companies are enhancing their platforms to improve content authenticity and user experience, with Alibaba focusing on technology and consumer services as key strategic opportunities [8][9] User Engagement and Trust - To prevent score manipulation, "Gaode Street Ranking" will require user authorization to integrate the Sesame Credit system, which will serve as a calibration factor for merchant ratings [9][13] - The initiative aims to address concerns over the reliability of traditional ranking systems, which have been criticized for being susceptible to biased reviews and manipulation [9][13] Financial Incentives - Gaode has initiated a "Support for Good Shops" program, allocating over 1 billion yuan in subsidies to drive foot traffic to offline dining and service businesses [7] - The platform will also distribute 950 million yuan in consumer vouchers to encourage users to visit featured shops, covering all associated costs [7]