Pilgrims Choice drops flavoured line-up… and looks even sharper on shelf
Retail Times·2025-09-10 08:40
New research from Pilgrims Choice reveals the nation is stuck in a flavour rut. A whopping 98% of Brits regularly eat the same snacks, and 30% admit they’re bored with their routine. But, the study of 2,000 adults, also shows a nation on the edge of a culinary breakthrough. 63% of Brits crave bolder flavour combinations — they just need a little push.To save the nation from this snacking slump, Pilgrims Choice is staging a flavour awakening with a brand new flavour-packed line-up. Introducing four new flav ...