国庆假期济南酒店市场：涨幅温和，临期预订成主流

Core Insights - The hotel market in Jinan is experiencing a more moderate price increase for the upcoming National Day holiday compared to previous years, with price hikes generally between 50% and 100% rather than the two to three times increases seen in the past [2][4]. Pricing Trends - Hotel prices in Jinan for the National Day holiday are showing a significant but reasonable increase, with examples such as Hanting Hotel's average price rising to 324.5 yuan, a 128.73% increase from the regular price of 181 yuan [4]. - The competitive landscape in the hotel industry is intensifying, leading to more rational pricing strategies as hotels focus on price and service to attract customers [4]. Booking Behavior - There is a shift in customer behavior towards last-minute bookings, with many guests preferring to book closer to the holiday dates, typically within three days to a week prior [5][7]. - As of September 8, a small hotel reported that only 15% of its rooms were booked, indicating a trend of concentrated bookings as the holiday approaches [7]. Impact of Events - The upcoming Jay Chou concert in Jinan is significantly influencing hotel demand, with many fans booking accommodations in advance, leading to price surges in nearby hotels [8][9]. - The phenomenon of "booking before ticket sales" is becoming common, especially for high-demand events, resulting in substantial price increases for hotel rooms during such occasions [9].