Zhong Jin Zai Xian·2025-09-10 09:43Group 1 - The core event is the collaboration between Suning.com and Hisense to launch the "99 Shopping Festival," which aims to invigorate home appliance consumption through customized products and interactive experiences [3][5] - The festival features innovative activities such as esports challenges, live sports broadcasts, and interactive talk shows, integrating new trends in home appliances into real-life scenarios for consumer engagement [3][5] - New products launched during the festival include the laser eye protection TV model 92 S1 Pro, anti-glare gaming TV U66Q series, and the innovative air conditioner Ningxin Pro X510, addressing the pain points of Generation Z consumers [3][5] Group 2 - The "99 Shopping Festival" has entered a full-scale promotion phase, offering significant discounts, live streaming coupons, and double points rewards, along with interactive challenges for consumers [5] - Suning.com is enhancing its retail service strategy, transitioning from simply selling home appliances to creating customized home scenarios, with stores replicating living spaces for immersive product experiences [5] - Future plans include continued collaboration with leading brands to develop user-centered living scenarios, allowing consumers to experience new lifestyles while shopping [5]