智通财经网·2025-09-10 09:57Core Insights - The global tablet shipment reached approximately 36.9 million units in Q2 2025, representing a year-on-year growth of 9.5%, continuing the recovery trend since the second half of 2024 [1][2] - Key drivers of market growth include China's subsidy policies and promotional strategies, the release of new products stimulating demand in high-end and mid-range markets, and the increasing demand in educational and light productivity scenarios [1] Company Summaries Apple - Apple shipped around 12.7 million tablets in Q2 2025, a slight year-on-year increase of 2% [3] - The company accelerated supply chain shifts to mitigate global market volatility risks and intensified promotional efforts in regional markets, particularly in mainland China [3] Samsung - Samsung's tablet shipments were approximately 6.5 million units in Q2 2025, reflecting a minor decline of 1% year-on-year [4] - The company launched new models, Galaxy Tab S10 FE and S10 FE+, which positively impacted the FE series' shipment share, although the A series saw a significant decline due to tariff and supply chain adjustments [4] Xiaomi - Xiaomi's tablet shipments reached about 3.2 million units in Q2 2025, marking a substantial year-on-year growth of 52% [5] - The company launched several new products, including the high-end Xiaomi Pad 7 Ultra and the gaming-focused Redmi K Pad, which contributed to its significant shipment increase [5] Lenovo - Lenovo shipped approximately 2.9 million tablets in Q2 2025, achieving a year-on-year growth of 37% [6] - The company released multiple new products across various market segments, benefiting from China's subsidy policies and strong performance in both domestic and overseas markets [6] Huawei - Huawei's tablet shipments were around 2.7 million units in Q2 2025, with a year-on-year growth of 7% [7] - Despite not launching new products in the first half of the year, Huawei leveraged its brand influence and China's subsidy policies to achieve growth, particularly in the high-end OLED segment [7]