A Motley Fool 5-Stock Sampler 10 Years Later

Core Insights - The article reflects on the performance of five stocks selected for a sampler ten years ago, analyzing their returns against the S&P 500 and discussing lessons learned from their performance [1][2][3]. Group 1: Activision Blizzard (ATVI) - Activision Blizzard was selected for its strong gaming franchises, including Call of Duty and Candy Crush, and was acquired by Microsoft for $95 per share, resulting in a total return of 234.9% over ten years [9][11][12]. - The company successfully diversified its portfolio through acquisitions, maintaining a strong presence in the gaming industry [10][14]. - The stock significantly outperformed the S&P 500, which rose 118.4% during the same period, highlighting the effectiveness of its business strategy [12][14]. Group 2: Casey's General Stores (CASY) - Casey's General Stores has expanded from 1,888 stores to 2,658 over the past decade, focusing on pizza sales and enhancing customer experience [18][20]. - The stock price increased from $104.80 to $495.14, representing a 373% return, significantly outperforming the S&P 500's 223% return [22][23]. - The company shifted its focus from fuel sales to in-store offerings, with gross profit from inside sales nearly doubling that of fuel sales [21][22]. Group 3: FireEye (FEYE) - FireEye, initially a leader in cybersecurity, struggled with execution and ultimately merged with Mandiant, resulting in a 10-year return of only 16% [24][28][30]. - The company failed to adapt its business model effectively, leading to its underperformance compared to the S&P 500 [26][29]. - The acquisition by Alphabet did not yield significant returns for original investors, emphasizing the importance of strong execution in emerging industries [28][30]. Group 4: Mercado Libre (MELI) - Mercado Libre evolved from a marketplace to a comprehensive platform offering payments, logistics, and credit services, with a market cap now at $122 billion [30][31]. - The stock price surged from $109.94 to $2,384, achieving a 2,069% return, far exceeding the S&P 500's performance [33][34]. - The company's revenue and net income have increased dramatically, showcasing its successful expansion and leadership in Latin America [32][34]. Group 5: Middleby (MIDD) - Middleby, a provider of kitchen equipment, saw its stock price rise only 27% over the past decade, underperforming the market [37][38]. - The departure of its long-time CEO and macroeconomic challenges in the restaurant industry contributed to its lackluster performance [39][40]. - Despite ongoing acquisitions and growth, the company faced headwinds from high borrowing costs and reduced consumer spending in the residential market [40].