Core Insights - The 2025 Future Business Show will upgrade its annual evaluation of brand strength and innovation, introducing a multi-dimensional assessment for the first time [1][4] - The evaluation will focus on seven key dimensions that reflect market competition and brand innovation [1][2] Group 1: Evaluation Process - Over 150 cases were submitted for evaluation, covering more than 60 consumer sectors, with 30 cases selected for the 2025 Brand Power List [2] - The selected cases represent excellence in various dimensions such as cyclical resilience, channel integration, growth breakthroughs, and social impact [2] Group 2: Event Details - The 2025 Brand Power Night will take place on September 26 aboard the Yunjin Princess cruise ship, where industry representatives will witness the award-winning cases and share insights on business trends and innovation paths [3] Group 3: Key Dimensions of Evaluation - The evaluation will consider the following dimensions: 1. Timeless Innovation: Brands that withstand the test of time and cyclical challenges [6] 2. Omni-channel Practice Star: Excellent cases of integrated channel collaboration [6] 3. Growth Representative: Brands with significant market influence and rapid sales growth [6] 4. Phenomenal Products: Bestsellers that excel on both shelves and social platforms [6] 5. Volume Creators: Brands that excel in social media content output [6] 6. Beneficial Business Design: Brands that address contemporary issues and promote new consumption concepts [6] 7. Aha Moments: Breakthrough performances in product, design, advertising, channels, technology, or creativity [6]
奖杯官宣! 谁将荣耀登顶 ——30个品牌案例入选,定义未来商业新周期
Di Yi Cai Jing·2025-09-10 10:20