Nan Fang Du Shi Bao·2025-09-10 10:39Core Insights - BYD's high-end personalized brand, Fangchengbao, launched the Titanium 7 model, priced between 179,800 to 219,800 yuan, marking its entry into the mid-to-large SUV segment [2] - The Titanium 7 features a length of nearly 5 meters and a width of nearly 2 meters, showcasing a robust design with a 70.9% ultra-high space utilization rate, leading its class [2] - The vehicle is equipped with BYD's new generation DM technology, enabling seamless switching between two-wheel and four-wheel drive, enhancing both performance and fuel efficiency [2] - The Titanium 7 incorporates a dual safety system, combining intelligent active and robust passive safety features, significantly reducing accident risks [2] Market Context - The launch of the Titanium 7 coincides with a golden growth period for the rugged SUV market, with domestic non-body-on-frame SUV sales projected to reach 346,000 units in 2024, a 48.4% year-on-year increase [3] - Fangchengbao's entry into the 170,000 to 220,000 yuan market fills a gap for family-oriented products that combine rugged style and practicality [3] - The brand has achieved cumulative sales of 150,000 units since its establishment in August 2023, with an average transaction price of 206,000 yuan, solidifying its position in the high-end personalized market [2][3] Future Outlook - Analysts predict that with the addition of the Titanium 7, Fangchengbao is likely to surpass annual sales of 100,000 units, further consolidating its leading position in the personalized new energy market [4] - The product matrix of Fangchengbao is set to include various categories such as sports cars, off-road vehicles, and coupe models, with plans to launch a new sedan series by 2026 [4]