Prnewswireยท2025-09-10 11:00Core Insights - Criteo has announced a new integration with Google, becoming the first onsite retail media partner for Google, which is expected to enhance opportunities for brands in the digital commerce landscape [1][3]. Integration Details - The integration will start with a limited beta for select customers in the Americas via Google Search Ads 360, with plans for global expansion and inclusion of additional Google Marketing Platform tools [2]. - Criteo's network of over 200 retailers will be able to receive demand from Google Search Ads 360, allowing advertisers to create, launch, and optimize campaigns efficiently [3]. Industry Impact - The retail media industry is projected to reach $204 billion by 2027, but spending is currently concentrated among a few dominant players. This integration aims to diversify the retail media landscape by enabling more retailers to attract advertising budgets [4][6]. - The partnership is designed to provide unified measurement for retailers, helping brands understand the incremental impact of their advertising, which can lead to better budget allocation and investment decisions [3][4]. Company Statements - Google emphasized the importance of connecting advertisers with customers during their shopping journey through onsite sponsored product ads, enhancing the overall advertising performance view [4]. - Criteo expressed excitement about partnering with Google to scale brand advertising for retailers, aiming to maximize the value of ad inventory and connect more brands to its global retail network [5].