（乡村行·看振兴）“中国北方月饼之乡”：月饼飘香生产忙 电商搭台拓销路

Core Viewpoint - The article highlights the thriving production and sales of traditional mooncakes in Shancun County, known as the "Hometown of Northern Mooncakes" in China, particularly as the Mid-Autumn Festival approaches, with a significant emphasis on e-commerce as a sales channel [1][2]. Group 1: Product Characteristics - Shancun mooncakes are renowned for their unique qualities, including a flaky crust, rich filling, and a long shelf life, which have led to their inclusion in the Shanxi Province's intangible cultural heritage list [2][7]. - The mooncakes are made using high-quality ingredients such as Hu oil and uncontaminated deep rock water, contributing to their distinctive taste and texture [2]. Group 2: Sales and Marketing Strategies - The local company, Hong Meigui Food Co., has successfully integrated traditional craftsmanship with modern marketing strategies, achieving sales of over 2,700 boxes of mooncakes in a single night, generating revenue of 110,000 yuan [4]. - The company has increased its online promotional efforts ahead of the Mid-Autumn Festival, aiming to enhance consumer engagement by allowing them to experience the mooncake-making process [4]. Group 3: E-commerce Development - Shancun County has been actively developing its e-commerce capabilities, combining talent training with the cultivation of new e-commerce formats, including live-streaming and lifestyle services, to enhance the marketing channels for local agricultural products [6]. - The county's initiatives aim to boost the brand competitiveness of its agricultural products, increase their added value, and ultimately achieve higher economic and social benefits, contributing to rural revitalization [6].