中国六部门联合整治汽车行业网络乱象

Core Viewpoint - The Chinese government has initiated a three-month special campaign to address online chaos in the automotive industry, focusing on illegal profit-making, exaggerated and false advertising, and malicious defamation against companies [1][2]. Group 1: Illegal Profit-Making Issues - The campaign targets illegal profit-making activities, including the creation of fake images and videos, fabricating stories, and spreading negative topics about automotive companies to gain online traffic and commercial benefits [1]. - It also addresses the misuse of influence under the guise of "news supervision" and "public opinion supervision" to extort automotive companies for "protection fees" [1]. - The use of advanced technologies, such as generative AI, to create new forms of "internet water armies" that produce false content and evade platform monitoring is also a concern [1]. Group 2: Exaggerated and False Advertising Issues - The campaign aims to combat misleading advertising related to the performance, functionality, quality, and sales status of vehicles and batteries, which can deceive consumers [2]. - Automotive companies are accused of manipulating evaluation accounts to conduct false assessments, fabricating data, and selectively disclosing sales figures [2]. - The use of industry events and online marketing to create and hype topics that negatively impact the industry and society is also being scrutinized [2]. Group 3: Malicious Defamation Issues - The initiative addresses malicious attacks aimed at undermining competitors, including defaming automotive companies or their products to tarnish their reputation [2]. - Organized efforts to manipulate online narratives through "black public relations" and fan groups to spread false negative information about automotive companies and their leaders are being targeted [2]. - Executives of automotive companies are also being monitored for using their influence to instigate online conflicts [2].