首承泰安马拉松！泰山文旅集团推千万级福利，打造“体育+文旅”特色赛事

Core Viewpoint - The 2025 Tai'an Marathon is being organized by the Tai'an Cultural Tourism Group, which aims to integrate sports and cultural tourism to enhance the event's quality and participant experience [3][4]. Group 1: Event Organization and Strategy - The Tai'an Cultural Tourism Group has adopted a "cultural tourism + sports" integration strategy, focusing on enhancing the tourism experience through sports events [3]. - The group has successfully organized various sports events, including the Tai'an Marathon and the Tai Mountain Cycling Race, accumulating valuable experience in event management [3][4]. - The organization is exploring commercial value and deep integration of city resources through innovative sponsorship models, aiming to enhance the event's vitality [4]. Group 2: Sponsorship and Partnerships - The event has introduced a "cultural tourism + sports + brand" sponsorship model, successfully securing major sponsors such as Hengdi Group and partnerships with companies like Mengniu and China Petroleum [4]. - The group plans to engage with various sectors, including sports equipment and local cultural tourism enterprises, to ensure high-quality event resources and services [4]. Group 3: Runner Benefits and Experience - The event aims to enhance runner experience through a comprehensive travel support system, integrating resources across accommodation, dining, transportation, and entertainment [5][6]. - Specific benefits for participants include free tickets to scenic spots, discounts on accommodation, dining, and transportation, with an estimated total benefit of around 10 million yuan [6]. - The group has launched several promotional offers, such as discounted hotel rates and special ticket prices for events, to improve overall satisfaction for participants [6]. Group 4: Future Plans - The organization plans to continuously optimize event support services to create a marathon experience that combines professional quality with cultural tourism features [7].