六部门出手！3个月整治汽车网络乱象，AI水军、虚假测评是重点

Core Viewpoint - The Chinese government has initiated a three-month special action to rectify online chaos in the automotive industry, focusing on illegal profit-making, exaggerated and false advertising, and malicious attacks against competitors, aiming to enhance the quality of network disorder management and promote high-quality development in the automotive sector [1][9]. Group 1: Key Issues to be Addressed - Illegal profit-making includes creating false images and videos, distorting sales data, and using threats to extract "protection fees" from automotive companies [3]. - Exaggerated and false advertising involves misleading consumers about the performance and quality of vehicles and batteries, as well as manipulating evaluation accounts to present false data [4][5]. - Malicious attacks target competitors through defamation, orchestrating negative campaigns, and leveraging online influencers to spread false information [7]. Group 2: Industry Context - The automotive industry reported revenues of 41,283 billion yuan in the first five months of the year, a year-on-year increase of 7%, while profits fell by 11.9% to 1,781 billion yuan, resulting in a profit margin of only 4.3%, which is lower than the average of 5.7% for downstream industrial enterprises [11]. - The competitive landscape has intensified, leading to irrational competition and practices such as price wars, which have pressured companies to cut R&D spending and compromise product quality [11]. - Recent incidents, such as the Xiaomi SU7 high-speed accident, have prompted a reevaluation of smart driving technologies and the need for stricter regulations on advertising claims related to autonomous driving features [13][14].