Core Insights - Douyin E-commerce Security and Trust Center has identified issues related to counterfeit goods, false advertising, malicious hype, and after-sales disputes concerning Labubu products on its platform [1] - These activities not only violate consumer rights but also infringe on intellectual property rights and disrupt market order, leading to negative impacts [1] Summary of Actions - In response to these issues, Douyin E-commerce has initiated a special governance action, resulting in the removal of over 200 non-compliant merchants and more than 600 non-compliant influencers [1] - All related products have been removed from the Douyin Mall Selected Alliance [1] Examples of Violations - Typical violations disclosed by Douyin include selling counterfeit goods as genuine, significant discrepancies between advertising and actual products, delayed shipping, non-delivery, fraudulent shipping, refusal of reasonable returns, and price manipulation through scarcity tactics [1]
抖音打假Labubu 清退违规商家超200个、违规达人超600名
Di Yi Cai Jing·2025-09-10 12:03