七大区域全线下滑，六个核桃卖不动了

Core Viewpoint - The company Yango Beverage, the parent company of "Six Walnuts," reported a significant decline in both revenue and net profit for the first half of 2025, attributing the downturn primarily to decreased sales of walnut milk products [1][3]. Financial Performance - Revenue for the first half of 2025 was 2.465 billion yuan, a year-on-year decrease of 16.19% - Net profit attributable to shareholders was 744 million yuan, down 27.76% year-on-year - This marks the first instance in three years where both revenue and net profit have declined simultaneously [1][3]. Sales and Market Dynamics - Sales revenue declined across all seven major regions, with the largest three regions experiencing double-digit declines [4]. - The walnut milk product, which constitutes approximately 90% of the company's total revenue, has seen a significant drop in sales, reflecting a lack of competitiveness in the product and brand [3][4]. Marketing and Advertising - The company increased its advertising and marketing expenses to 330 million yuan, a rise of 3.73% year-on-year, marking the first increase in three years - Despite the increased spending, the sales expense ratio rose from 10.81% to 13.37%, indicating ineffective marketing efforts [1][3]. Investment Strategy - Despite the declining sales of walnut milk, the company has not introduced new product plans or acquisitions to address growth challenges [6]. - Yango Beverage has engaged in significant cross-industry investments, totaling 1.1 billion yuan in 11 companies across sectors like renewable energy and media, which are unrelated to its core business [9][10]. - The company’s investment activities generated a net cash flow of approximately 980 million yuan in the first half of 2025, a year-on-year increase of 18.56% [11]. Research and Development - The company has spent relatively little on product research and development, with R&D expenses amounting to 18 million yuan, a decrease of 11.2% year-on-year [12].