调研速递|汤臣倍健接受中粮资本等13家机构调研 精彩要点披露

Core Viewpoint - The recent investor event held by Tongchen Beijian Co., Ltd. focused on the company's development strategy, market layout, and business planning, with in-depth discussions between institutional investors and the management team [1] Group 1: Channel Development and Market Strategy - The company is implementing differentiated strategies for various platforms to achieve high-quality development, with a focus on Douyin as a key growth source despite its high customer acquisition costs and low profitability [2] - The company plans to enhance Douyin sales through building its own live streaming rooms, maintaining reasonable cooperation with broadcasters, and increasing product card sales [2] - In response to the competitive online channel landscape, the company is innovating products to create high-priced offerings and providing diverse choices [2] Group 2: Regional Market Expansion - The company has established a presence in major Southeast Asian countries, with Malaysia contributing a significant revenue share, although it is still in the early stages of development [2] - Indonesia is identified as a key market for future expansion, with the company currently working on obtaining necessary qualifications for market entry [2] Group 3: Pricing and Cost Management - The company is adapting to industry-wide price wars by optimizing product combinations and enhancing operational capabilities to maintain high-quality development [2] - It is focusing on balancing sales expenses with revenue growth by optimizing advertising and marketing expenditure structures, improving cost control mechanisms, and enhancing the efficiency of sales expense investments [2] Group 4: Brand and Product Innovation - The company is committed to a multi-brand development strategy, adjusting brand strategies based on demographic changes and evolving consumer demands [2] - Continuous attention to industry innovation trends is emphasized, with the company aligning its innovative product offerings with market needs and regulatory policies [2] Group 5: Fundraising and Investment Planning - The company recognizes the time-sensitive nature of fundraising projects and plans to align investment needs with market environment changes and development strategies [2]