MediaAlpha Achieves SOC 2 Type II Attestation With Zero Deficiencies

Core Insights - MediaAlpha has achieved SOC 2 Type II attestation with zero deficiencies, validating its strong security controls and commitment to customer data protection [1][2][3] Company Achievements - The SOC 2 Type II attestation is recognized as the industry standard for data protection and operational integrity in the U.S., demonstrating MediaAlpha's compliance with the highest industry standards [2] - The achievement of SOC 2 Type II compliance is seen as a cornerstone for building trust with partners and customers, enhancing the integrity and resiliency of MediaAlpha's platform [3][4] Business Impact - This attestation positions MediaAlpha to assist insurance carriers in improving customer acquisition through deeper data integrations, which are increasingly valued by carriers seeking enhanced campaign performance [3] - MediaAlpha's compliance is expected to foster stronger partnerships and create new opportunities, reinforcing its technology platform for future growth [4] Market Position - MediaAlpha claims to be the leading programmatic customer acquisition platform in the insurance industry, with over 1,200 active partners and nearly 119 million consumer referrals transacted in 2024 [5] - The company facilitated $1.9 billion in advertising spend across various insurance sectors over the last twelve months ending June 30, 2025 [5]