199.5万辆！ 8月全国乘用车零售销量再创新高

Core Insights - The retail sales of passenger cars in China reached 14.741 million units from January to August 2023, marking a year-on-year increase of 9.5% [1] - In August 2023, retail sales hit a record high of 1.995 million units, up 4.6% year-on-year and 8.2% month-on-month [1] - The market is stabilizing with a shift towards reduced discounts and promotions, as indicated by the Secretary-General of the China Automobile Dealers Association [1] Passenger Car Market Performance - In August, 23 models saw price reductions, compared to 29 last year and 25 in 2023, indicating a stable market [1] - The promotional intensity for new energy vehicles (NEVs) remained at a high level of 10.7%, up 2.5 percentage points from last year, while traditional fuel vehicles maintained a promotional intensity of 22.9%, up 0.9 percentage points [1] New Energy Vehicle (NEV) Market - The retail penetration rate of NEVs exceeded 50% for five consecutive months, with August seeing a retail penetration rate of 55.2%, up 1.5 percentage points year-on-year [4][3] - In August, wholesale sales of NEVs reached 1.282 million units, a year-on-year increase of 22.3%, with a wholesale penetration rate of 52.2% [3] Domestic Brand Performance - Domestic brands maintained steady growth with retail sales of 1.32 million units in August, up 9% year-on-year and 8.6% month-on-month, capturing a market share of 65.7% [2] - The market share of domestic brands for the first eight months of 2023 was 64%, an increase of 6.2 percentage points from the previous year [2] Traditional and Luxury Vehicle Market - In August, retail sales of traditional joint venture brands fell by 2% to 470,000 units, with German brands losing 2.4 percentage points in market share [2] - Luxury vehicle sales in August were 210,000 units, down 5% year-on-year but up 21% month-on-month, with a market share of 10.5% [2] Range-Extended Electric Vehicle (REEV) Market - REEV wholesale sales in August dropped by 9.5% year-on-year to 99,000 units, while retail sales saw a slight increase of 0.3% [5] - The REEV market is experiencing a downturn after years of rapid growth, with a decline in market share from 10.27% in 2024 to 8.81% in 2023 [6] Future Outlook - The REEV market is expected to face challenges in regaining high growth due to advancements in pure electric vehicle technology and charging infrastructure [7] - The core selling point of "no range anxiety" for REEVs is diminishing as pure electric vehicles improve in range and cost [7]