黄金时间·金币金饰：2025（第十二届）中国黄金珠宝盛典在深圳举办

Core Insights - The 2025 China Gold and Jewelry Festival was held in Shenzhen, focusing on "New Patterns of Communication and Breakthroughs in Marketing" to discuss the development paths of the gold and jewelry industry under new consumption trends and digital marketing [1][9] - The retail scale of the gold and jewelry industry is projected to reach 778.8 billion yuan in 2024, maintaining its significant position in the global market [1][4] - The industry is urged to innovate in new categories, penetrate new channels, and explore new markets while enhancing its global presence [1][4] Industry Trends - The current trend in gold consumption shows a decrease in volume but an increase in price, with a notable rise in investment gold demand [4][11] - Self-wearing demand has become the dominant force in gold jewelry consumption, accounting for nearly 70% [11] - The report identifies four growth opportunities: strengthening young consumers' value recognition, consolidating high-quality product positioning, expanding consumption scenarios, and optimizing multi-channel promotion [11] Digital Transformation - Digital transformation is deemed essential for the industry, with a shift from scale-based operations to quality-focused management [4][9] - The case of Chaohongji Jewelry demonstrates the effectiveness of digital operations, achieving an average revenue of approximately 6.91 million yuan per store in 2024, a year-on-year increase of 12.9% [12] - 57% of jewelry companies are utilizing three or more new media platforms, with WeChat and Douyin being the most widely used [12][13] Cultural and Regional Focus - The "Huaxia Jewelry Geography" initiative was launched to explore regional cultural values and showcase the development achievements of chain brands and regional benchmark stores [13][14] - This project aims to inject new momentum into the industry by deeply exploring the cultural and commercial value of different regions [13][14]