七匹狼：公司以“夹克专家”战略为核心，通过品牌焕新驱动转型升级

Core Viewpoint - The company is focusing on a "jacket expert" strategy as the core of its transformation and upgrade, aiming to enhance brand strength, product quality, and channel effectiveness through brand rejuvenation [1] Group 1 - The company announced a new spokesperson as a significant step in its brand rejuvenation efforts [1] - The strategy includes integrated marketing to precisely reach target audiences, utilizing the spokesperson to materialize brand value [1] - The company aims to enhance its fashion perception, particularly among young consumers, to attract a more diverse consumer base and actively build a growth hub [1]