2026春夏北京时装周今晚揭幕！线下活动数量创历年之最

Core Insights - The 2026 Spring/Summer Beijing Fashion Week has commenced at the National Convention Center Phase II, featuring over 300 brands and 150 designers, with more than 150 offline fashion events planned, marking the highest number of activities in its history [2][5][10] Group 1: Event Overview - The theme for this season's fashion week is "潮塑新生" (Trendy Shaping New Life), and it will last for eight days, integrating various city fashion landmarks [2] - The opening night featured renowned designer Guo Pei, showcasing a high-end fashion show themed "鎏光" (Glittering Light), highlighting the fusion of Eastern aesthetics and contemporary fashion [3][5] Group 2: Venue and Format - This year marks the first time the National Convention Center Phase II serves as the main venue for Beijing Fashion Week, hosting several themed press conferences [5] - The fashion week adopts a multi-dimensional release model, including a main venue, characteristic venues, and pop-up venues, creating a vibrant fashion landscape throughout the city [7][10] Group 3: Cultural Integration - The event emphasizes the integration of traditional Chinese craftsmanship, such as Song brocade and Su embroidery, into modern fashion design, showcasing the contemporary vitality of Chinese traditional culture [5] - Various sub-venues will feature a mix of domestic and international brands, including Italian and German fashion brands, highlighting the intersection of Eastern aesthetics and global trends [7][8] Group 4: Economic Impact - The fashion week aims to deepen industry integration and commercial transformation, establishing a "Fashion Week Economy" ecosystem that extends fashion from the runway to the market [10] - A series of activities themed "悦享京秋" (Enjoying Autumn in Beijing) will take place across nearly 100 commercial complexes in Beijing and Hebei, enhancing regional consumer vitality [12]