Reuters·2025-09-10 14:45Core Insights - Amazon.com is developing augmented reality (AR) glasses for consumers, which could position the company in a competitive market for AR technology [1] Company Developments - The initiative to create AR glasses is reported to be in the planning stages, indicating Amazon's interest in expanding its product offerings in the tech space [1] - This move aligns with the growing trend of integrating AR into consumer electronics, suggesting a strategic shift for Amazon towards immersive technology [1] Industry Trends - The development of AR glasses reflects a broader industry trend where major tech companies are investing in augmented reality to enhance user experiences and create new market opportunities [1] - As AR technology gains traction, companies that successfully innovate in this space may capture significant market share and consumer interest [1]