Netflix and Amazon tie up for programmatic ads partnership (AMZN:NASDAQ)
Core Insights - Streaming giant Netflix has entered into a partnership with Amazon Ads to provide advertisers access to its ad inventory through Amazon DSP [2] Summary by Category Company Developments - The deal allows advertisers using Amazon DSP to access Netflix's ad inventory, expanding Netflix's advertising reach [2] Market Expansion - The offering will be available in multiple countries including the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia [2]