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对标美团,阿里砸10亿补贴推“高德扫街榜”
Xin Lang Cai Jing·2025-09-10 15:17

Core Viewpoint - Alibaba's launch of the "Gaode Street Ranking" is seen as a direct competition to Meituan's review business, aiming to enhance local service consumption through user behavior-based rankings and significant subsidies [1][3]. Group 1: Gaode Street Ranking - The "Gaode Street Ranking" is the world's first ranking based on user behavior, designed to encourage offline consumption with over 1 billion yuan in subsidies, targeting an additional 10 million customers daily for the service industry [1]. - The ranking features various categories such as "Tire Wear Ranking" for long-distance visits and "Repeat Customer Ranking," with daily updates based on dynamic data [1][4]. - Gaode aims to establish a credit system for offline services, addressing the challenges faced by restaurants regarding low barriers for negative reviews and high costs for positive ones [3]. Group 2: Business Strategy and Financial Performance - Gaode's CEO emphasized that the ranking will never be commercialized, aiming to create a healthy ecosystem that prioritizes genuine user experiences over artificial metrics [3]. - Alibaba's recent financial report showed a revenue of 247.65 billion yuan for Q1 FY2026, a 2% year-on-year increase, with a 10% growth when excluding sold businesses [4]. - The company's instant retail business has shown significant growth, with a 25% year-on-year increase in monthly active consumers on the Taobao app, projecting a transaction increment of 1 trillion yuan over the next three years [4]. Group 3: Market Reaction - Following the announcement, Alibaba's stock opened nearly 2% higher, reaching a four-year high, while closing with a slight increase of 0.63% [5].