消费品牌如何提升“年轻力”

Core Viewpoint - The upcoming "National Day" holiday indicates a trend of younger consumer groups in the tourism sector, which is also reflected in other consumption industries, presenting both challenges and opportunities for brands to adapt to this demographic shift [1][2]. Group 1: Brand Strategies - Brands need to enhance innovation by continuously improving products based on the preferences of young consumers, as seen with Luzhou Laojiao's focus on low-alcohol products and Moutai's collaboration with Luckin Coffee to launch a popular sauce-flavored latte [1]. - Engaging young consumers in product design and promotion can strengthen brand loyalty, exemplified by Taiping Bird's "Guochao Transformation" campaign on Douyin, where netizens voted on designs for production [1]. - Brands should cultivate a youthful, fashionable, and vibrant image, as demonstrated by Li Ning's sub-brand "China Li Ning" debuting at New York Fashion Week, and Tea Yan Yue Se's creative marketing using elements from "Shan Hai Jing" to appeal to younger audiences [1]. Group 2: Marketing and Interaction - Brands must keep pace with industry trends and consumer demand by innovating marketing strategies and enhancing interaction with young consumers, which is essential for expanding domestic demand and promoting economic growth in China [2].