Associated Banc-p(US:ASB) Seeking Alpha·2025-09-10 16:59Company Overview - Associated Banc-Corp has been implementing a new growth strategy since four years ago, initiated during a remote conference amid COVID-19 [2] - The company has focused on sustainable organic growth, enhancing its executive leadership team by adding nine new members over the past four years [3] Strategic Developments - Significant investments have been made in the commercial banking sector, alongside improvements in product offerings and digital capabilities within the consumer banking division [3] - The company has repositioned its balance sheet twice, shifting its loan production focus from non-customer residential real estate to commercial banking [3] Future Plans - As of 2025, the company is halfway through Phase 2 of its strategic plan, having completed initial investments primarily in hiring and product development [4] - All commercial bankers have been successfully hired, indicating a strengthened workforce to support future growth [4]