TGI Fridays renews franchise agreements in Peru and Japan

Core Insights - Sugarloaf TGIF Management has renewed franchise agreements with Franquicias Alimentarias in Peru and Watami in Japan, aiming to establish over 50 new TGI Fridays outlets [1][4] - The brand's strategy focuses on franchising with a flexible business model that includes various formats such as flagship locations, hotels, and smaller urban sites [2][6] Expansion in Peru - Diego Roca, founder of Franquicias Alimentarias, has expanded TGI Fridays locations in Peru from 2 to 20, with plans to reach 30 under the new agreement [3][4] - The latest agreement reflects confidence in the brand and the demand for TGI Fridays across Peru [4] Growth in Japan - TGI Fridays has opened a new restaurant in Yokohama, enhancing its presence in the Kanto region [2][4] - The renewed franchise agreement in Japan is expected to support further growth into new areas within the casual dining market [4] Adaptation to Urban Environments - The brand is adopting a smaller footprint in urban centers to manage high rental costs while maintaining its signature bar experience [5] - Examples include a location in Yokohama operating in just over 150m² and a compact site at Mariscal Sucre Airport in Quito, Ecuador, of just over 100m² [5] Brand Strength and Appeal - TGI Fridays is positioned as a high-energy concept with cultural resonance and commercial edge, supported by the commitment of its partners in Peru and Japan [6]