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Pubmatic Seeks Payback For Google’s Ad Tech Monopoly
Yahoo Finance·2025-09-09 10:30

Group 1 - Google's ad tech monopoly is under scrutiny from antitrust regulators, with a federal judge expected to issue remedy orders later this month [1][2] - Pubmatic has filed a lawsuit against Google, claiming billions in damages due to Google's illegal monopoly practices [1][3] - The US Department of Justice has previously argued for radical solutions to Google's search monopoly, but recent remedy orders were less severe, focusing on banning exclusive deals and requiring data transparency [2][4] Group 2 - Pubmatic's CEO stated that Google's monopolistic practices have harmed their business and distorted the marketplace, limiting monetization for publishers and raising costs for advertisers [3] - Google's ad tech unit includes a platform for advertisers, an ad server for publishers, and an ad exchange known as AdX, which has been found to maintain an illegal monopoly [4] - The DOJ has called for Google to divest AdX and ensure its tools can interact with competitors as part of the remedy process [4]