破解供需壁垒 挖掘服务消费增长潜力

Core Insights - The article discusses the rapid growth and structural characteristics of service consumption in China, emphasizing its importance in driving economic growth and internal demand [7][8][11]. Group 1: Current State of Service Consumption - Service consumption is growing faster than average consumption rates, with a contribution rate of 60.2% to national economic growth in the first half of the year, up 5.8 percentage points year-on-year [8][10]. - The service sector's value added reached 39 trillion yuan, growing by 5.5% year-on-year, indicating a robust performance in service consumption [8][9]. - New business models such as instant retail and live e-commerce are thriving, with online retail sales increasing by 8.5% year-on-year [8][9]. Group 2: Structural Characteristics - Service consumption is diversifying and upgrading, with traditional services like dining and transportation maintaining stable growth while emerging sectors like cultural entertainment and healthcare are rapidly increasing their share [9][10]. - The proportion of service consumption in total consumption rose from 39.7% in 2013 to 46.1% by the end of 2024, highlighting a significant shift towards service-oriented consumption [10][11]. - Urban residents have a higher share of service consumption, but rural areas are experiencing faster growth, contributing to a more balanced overall structure [9][10]. Group 3: Drivers of Service Consumption Growth - Rising per capita GDP, projected to reach $13,500 in 2024, is expected to further drive service consumption demand [11][12]. - The aging population, with the elderly rate increasing from 10.1% in 2015 to 15.6% in 2024, is creating diverse service consumption needs [11][12]. - The younger generation is becoming the main consumer group, shifting towards personalized and high-quality service consumption [11][12]. Group 4: New Growth Points in Service Consumption - The development of life services is expected to continue, driven by technological innovation and mobile payment advancements [15][16]. - The integration of culture and tourism services is anticipated to release significant potential, with AI and IoT enhancing consumer experiences [16][17]. - Health and elderly care services are emerging as new growth areas, with AI applications improving service efficiency and personalization [16][17]. Group 5: Challenges and Policy Recommendations - Insufficient effective supply of service consumption is a major constraint, particularly in rural areas where elderly care services are lacking [19][20]. - Enhancing residents' income and consumption willingness is crucial for stimulating service consumption [20][21]. - Policies should focus on increasing disposable income, improving social security systems, and expanding credit support for service consumption [22][23].