Netflix ads come to Amazon DSP as streaming race evolves

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The partnership could welcome an influx of ad spending to Netflix while expanding the streamer’s advertiser base as it chases scale. The integration will go live in Q4 i ...