Fressnapf to move store services to GK CLOUD4RETAIL platform

Core Insights - Fressnapf Group is transitioning its store services to GK Software's cloud-based retail platform as part of its digital transformation strategy [1][2] - The partnership aims to enhance omnichannel customer engagement and establish a future-ready retail architecture [1][2] Group 1: Transition to Cloud-Based Solutions - The recent partnership renewal signifies a shift to a fully cloud-native solution, increasing flexibility in in-store processes and supporting a comprehensive omnichannel strategy [2] - The upgrade will facilitate quicker modifications and redesign all digital touchpoints in stores, including point-of-sales (POS), merchandise management, and mobile consulting [2] Group 2: System Requirements and Features - Workshops with GK Software defined the requirements for the new system to effectively support staff and store operations [3] - Fressnapf's vice-president of product development emphasized the importance of GK CLOUD4RETAIL's reliable platform combined with modular extensions as a key success factor [3] Group 3: User Experience and Adaptability - The goal is to provide stores and employees with a stable, user-friendly, and reliable POS system that can be continuously expanded with additional functions [4] - GK Software's CLOUD4RETAIL platform has over 65 country adaptations, showcasing its versatility [4] Group 4: Innovation and Customer Experience - GK Software's CEO highlighted that the platform is designed to quickly implement innovations, simplify processes, and personalize customer experiences across all channels [5]