财经聚焦丨这些年轻人为何偏爱“租赁消费”？

Core Insights - The rental economy is rapidly expanding in China, with a projected transaction scale exceeding 4.2 trillion yuan in 2024, representing a 32% year-on-year growth, and serving over 750 million users [3][4] - Young consumers are increasingly favoring rental consumption over ownership, driven by a desire for flexibility and cost savings [5][6] Group 1: Market Trends - The rental market has diversified beyond traditional categories like housing and vehicles to include clothing, beauty products, digital devices, and outdoor equipment, showcasing a trend of "diversified categories, digital services, and quality demand" [4][6] - Data from Meituan indicates a significant increase in rental demand across various categories, with searches for "camera rental" up 63%, "wedding dress rental" up 109%, and "children's stroller rental" up 165% in August [3][6] Group 2: Consumer Behavior - Young consumers, particularly those under 30, are becoming the primary drivers of the rental market, with over 60% of transactions on platforms like Zhima Rental coming from this demographic [6][7] - The shift in consumer mindset emphasizes experience over ownership, with many young individuals opting for rental services to meet their needs without the burden of ownership [5][6] Group 3: Challenges and Recommendations - The rapid growth of the rental market has led to increased consumer disputes and challenges, such as unclear contracts and damage assessments [7][8] - Experts suggest the establishment of a multi-stakeholder governance system involving government, platforms, businesses, and consumers to regulate the rental market effectively [8]