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Celsius Holdings, Inc. (CELH) Presents At Piper Sandler 4th Annual Growth Frontiers Conference Transcript
Seeking Alpha·2025-09-10 20:37

Group 1 - The company recently announced a multifaceted deal with Pepsi valued at approximately $585 million, which is expected to significantly impact its portfolio [2] - The deal includes a "captaincy" element, allowing the company to be the energy lead within the Pepsi Energy portfolio, enhancing focus and collaboration with Pepsi's team [2][3] - The relationship with Pepsi has shown substantial growth since October 2022, indicating a positive trend for the company's brand within the Pepsi system [2] Group 2 - The captaincy deal serves as an incentive, providing the company with prioritization and increased visibility within Pepsi's portfolio, which is crucial for maximizing market share [3]