Ford Motor Company (F) Presents At Morgan Stanley's 13th Annual Laguna Conference (Transcript)

Group 1 - The core focus of the discussion is Ford's transformation from merely selling unconnected vehicles to becoming a curator, fleet operator, and service provider for integrated software-defined services and recurring revenue [2] - This transformation represents a significant shift in Ford's business model, emphasizing the importance of software-enabled services in the automotive industry [2] - The context of this discussion takes place during Morgan Stanley's 13th Annual Laguna Industrial Autos Conference, highlighting the industry's evolving landscape [1] Group 2 - Adam Jonas, who leads Morgan Stanley's auto and shared mobility team, is transitioning into a new role focused on robotics and physical AI, indicating a broader industry trend towards technological integration [1] - The presence of key Ford executives, including the CFO of Ford Pro and the President of Integrated Services, underscores the company's commitment to this strategic shift [1] - The conference serves as a platform for discussing historic changes in the automotive sector, particularly in relation to software and service integration [2]