Celsius Holdings, Inc. (CELH) Presents at Piper Sandler 4th Annual

Group 1 - The company recently announced a multifaceted deal with Pepsi valued at approximately $585 million, which is expected to significantly impact its portfolio [2] - The deal includes a "captaincy" element, allowing the company to take the lead in the Pepsi Energy portfolio, enhancing focus and collaboration with Pepsi's team [2] - The relationship with Pepsi has shown substantial growth since October 2022, indicating a positive trajectory for the company's brand within the Pepsi system [2][3] Group 2 - The captaincy deal serves as an incentive for the company, ensuring prioritization within Pepsi's portfolio and providing ample space for its products [3]