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Ben & Jerry's ‘not for sale' says Magnum CEO ahead of spin-off from Unilever
Unilever(UK)Unilever(UK)(US:UL) Fastcompany·2025-09-10 19:27

Core Insights - Magnum CEO Peter ter Kulve emphasized that the company is not considering selling Ben & Jerry's and is focused on regaining market share and increasing sales as it prepares for its spin-off from Unilever [2][5] - Unilever's ice cream business, which includes brands like Magnum and Ben & Jerry's, is projected to hold over 20% of the approximately $88 billion global ice cream market, competing against rivals such as Nestle-backed Froneri [3] - The separation from Unilever has allowed Magnum to invest in supply chains, sales, and distribution, marking a significant shift after years of declining market share and stagnant profits [3] Company Developments - The CEO of Unilever, Fernando Fernandez, is implementing changes to streamline management and enhance profit margins, with Unilever retaining less than 20% of the ice cream business post-listing [7] - Magnum's CFO Abhijit Bhattacharya stated that the demerger is beneficial for both Unilever and Magnum, allowing Unilever to focus its portfolio while giving Magnum the chance to improve margins [7] - The demerger structure ensures that Unilever shareholders will receive a stake in Magnum, which helps mitigate the market volatility typically associated with an IPO [8]