农文旅融合拓展消费新空间

Group 1 - The core viewpoint of the articles emphasizes the importance of integrating agriculture, culture, and tourism to stimulate rural consumption and expand the market [1][2] - The "Implementation Plan for Promoting Agricultural Product Consumption" aims to activate the agricultural consumption market by promoting the integration of agriculture and tourism, shifting from merely selling products to offering experiences [1] - In the first quarter of this year, rural tourism received 707 million visitors, a year-on-year increase of 8.9%, generating total revenue of 412 billion yuan, up 5.6% [1] Group 2 - The central government's policy documents highlight the need for deep integration of rural culture and tourism, aiming to enhance the quality and standardization of rural tourism [2] - The "Planning for Accelerating the Construction of an Agricultural Powerhouse (2024-2035)" outlines a modern rural industrial system that integrates agriculture, forestry, animal husbandry, fishery, and tourism [2] - Challenges in the integration process include insufficient resource sharing, low brand recognition, and a lack of diverse consumer experiences [2] Group 3 - Recommendations for enhancing industry integration include establishing a benefit-sharing mechanism, creating information-sharing platforms, and promoting regional collaboration [3] - The development of brand IP and a comprehensive new media marketing strategy is essential for enhancing market competitiveness [3] - Improving the consumer environment through market research, infrastructure investment, and training service personnel is crucial to meet diverse consumer demands [3]