四川推广“票根经济”——串起文旅消费链

Group 1 - The core concept of the "ticket root economy" is to enhance consumer experience by linking various sectors such as dining, tourism, and entertainment, thereby transforming consumption from a "single purchase" to a "chain experience" [1][2] - Chengdu's initiative to include car show tickets in the "ticket root economy" has led to a 6% increase in store sales during the event, indicating a positive impact on local businesses [1] - The "ticket root economy" has been effectively implemented in various cities, with initiatives like "free enjoyment with ticket roots" in Zigong, resulting in a 10% increase in restaurant revenue despite expected downturns due to museum closures [1] Group 2 - Sichuan's rich cultural and tourism resources are being leveraged through the "ticket root economy," which has become a new engine for urban consumption development, particularly through events like music festivals and film locations [2] - The film "Never Lost Love" premiered in Ganzi Prefecture, promoting tourism with ticket root discounts at local attractions, contributing to a 13.67% increase in tourist visits and a 13.71% rise in tourism revenue, totaling 39.8 billion yuan [2] - The "cross-city performance" model introduced by Sichuan integrates various tourism and cultural sectors, offering discounts on multiple products, with a total benefit exceeding 100 million yuan across five cities [2]