科技赋能 智创文旅新范式

Core Insights - The 2025 China International Service Trade Fair's cultural tourism service exhibition has opened, showcasing a convergence of ancient cultural heritage and cutting-edge digital technology [1] - The exhibition covers 11,100 square meters and features 425 well-known enterprises, including 83 Fortune 500 and industry-leading companies [1] Group 1: Industry Performance - In the first half of 2025, Beijing's cultural enterprises achieved revenue of 1.22 trillion yuan, a year-on-year increase of 13.3% [4] - Revenue from new cultural business formats reached 880.88 billion yuan, growing by 15.9% and accounting for 72.1% of the total revenue of cultural enterprises in the city [4] Group 2: Technological Integration - The exhibition emphasizes "smart creation" and "digital-physical integration," showcasing how digital capabilities are deeply embedded in real-world scenarios [4] - The use of AR/MR technology allows visitors to experience immersive tours of historical sites, such as the Yuanmingyuan, with advanced tracking technology [4][5] Group 3: Interactive Experiences - The introduction of AIGC and XR immersive experiences transforms audience roles from observers to participants, enhancing engagement with cultural heritage [6] - Interactive projects, such as AI-generated cultural heritage narratives and immersive games, highlight the application of AIGC and XR technologies in the cultural tourism sector [8] Group 4: Cultural Products and Consumption - The exhibition features a variety of immersive experience projects and cultural derivative products, emphasizing the blend of technology and culture [9] - New cultural products, including unique designs and AI-integrated toys, are showcased, reflecting the growing trend of cultural consumption [9][10]