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工信部等六部门联合部署开展汽车行业网络乱象专项整治行动;理想汽车CEO李想入驻B站 | 汽车早参
Mei Ri Jing Ji Xin Wen·2025-09-10 22:33

Group 1 - The Ministry of Industry and Information Technology and five other departments have launched a three-month special action to rectify online chaos in the automotive industry, focusing on illegal profit-making, exaggerated and false advertising, and malicious defamation [1] - This initiative aims to enhance the quality and effectiveness of handling online issues related to automotive companies, promote standardized marketing practices, and create a favorable public opinion environment to support high-quality development in the automotive sector [1] - The action is expected to improve industry transparency and consumer trust, potentially boosting automotive consumption willingness and fostering a healthier market environment for sustainable development [1] Group 2 - In August, the comprehensive inventory coefficient of automotive dealers in China was reported at 1.31, reflecting a month-on-month decrease of 3.0% but a year-on-year increase of 12.9%, indicating inventory levels below the warning line but above the reasonable range [2] - The positive performance of the car market in August suggests that September's retail sales of passenger cars may see steady month-on-month growth, which could alleviate current inventory pressures and enhance consumer confidence [2] - The signs of industry recovery may provide support for the stock market and contribute to a more optimistic market atmosphere [2] Group 3 - Hongmeng Zhixing Law announced that over 500 accounts from four MCN institutions under a cultural media company and 36 accounts from 25 MCN institutions under a technology company have been held legally accountable as of September 10 [3] - The company emphasizes its commitment to responding to national initiatives aimed at purifying the online environment and combating black public relations, which could enhance consumer trust in brands [3] - Continued enforcement of these rectification trends may create a more favorable development environment for Hongmeng Zhixing and its industry peers, aiding in the enhancement of brand value [3] Group 4 - Li Xiang, CEO of Li Auto, has officially joined Bilibili and released his first video, indicating his engagement with the younger consumer demographic [4] - This move is expected to attract potential customers and enhance brand loyalty, as Li Auto increases its investment in social media [4] - The company's efforts in social media are likely to improve market recognition and positively impact brand communication and sales [4]