99%都是水、营养物质含量低 业内专家表示——“东北神水”并无特殊养生功效

Core Insights - The birch sap beverage has gained popularity in China, particularly in supermarkets, due to its perceived health benefits such as anti-inflammatory and anti-aging properties, aligning with consumer demand for natural health products [1][2] - Birch sap is primarily sourced from the birch tree, which is commonly found in high-latitude cold regions, especially in Northeast China, where traditional collection methods involve drilling holes in the tree trunk [1] - The collection of birch sap is time-sensitive, with specific guidelines established in the "Management Measures for Birch Sap Collection" released in March, indicating optimal collection times based on temperature and tree growth stages [1] Industry Dynamics - The rise in popularity of birch sap is driven by two main factors: the increasing consumer demand for natural, additive-free health products and the effective targeting capabilities of live-streaming e-commerce platforms [2] - Many merchants on e-commerce platforms emphasize the health benefits of birch sap, highlighting its content of trace elements like glucose, fructose, and amino acids, as well as birch triterpenes [2] - Despite its nutritional components, experts indicate that birch sap is composed of approximately 99% water, and the trace elements present do not significantly impact human health, suggesting that while it is safe to consume, it does not possess extraordinary health benefits [2]