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经济日报:光伏业反内卷向外延才能赢未来
Bei Jing Ri Bao Ke Hu Duan·2025-09-11 00:13

Core Viewpoint - The photovoltaic (PV) industry is facing severe challenges due to low-price competition and quality inconsistencies, prompting regulatory bodies in China to take action to promote quality over quantity in the sector [1][2][3]. Group 1: Industry Challenges - The current low-price competition is squeezing profit margins for companies, forcing them to cut R&D investments, which threatens long-term sustainability and innovation [2]. - The "bad money drives out good" effect is evident, where high-quality producers are losing market share to low-cost competitors, leading to a slowdown in technological advancement and stability in the supply chain [2]. - The industry is experiencing a misallocation of social capital due to homogeneous competition, exacerbating the overall challenges faced by the sector [2]. Group 2: Regulatory Response - Six government departments have initiated measures to regulate the PV industry, focusing on establishing a "red-green light" system to differentiate between projects that meet national standards and those that do not [3]. - The aim is to create a fair market environment by curbing unfair competition practices, such as selling below cost, thereby allowing companies to compete based on technology, efficiency, and brand [3]. - Industry self-regulation is emphasized as a crucial step towards maturity, with industry associations playing a key role in maintaining market order and promoting compliance among companies [3]. Group 3: Future Directions - Companies are encouraged to transform internal competition into external growth by focusing on technological innovation, which can redefine cost structures and escape the price war [4]. - Expanding into new application scenarios can create new demand and reduce system costs, allowing for better pricing strategies [4]. - Upgrading the role of Chinese PV companies from merely selling products to providing comprehensive solutions and services can enhance value chains and profitability [4]. - Building a resilient ecosystem through collaboration among industry players is essential for sustainable growth, as it allows for shared risk and innovation [4]. Group 4: Historical Perspective - Historical trends indicate that every reshuffle in the PV industry presents opportunities, and embracing value co-creation rather than zero-sum competition is vital for maintaining global leadership [5].