Core Insights - Apple launched the iPhone 17 series, AirPods Pro 3, and Apple Watch Series 11 during its product event on September 10, 2025 [1] - Key highlights include the iPhone Air model, blood pressure monitoring feature in the watch, and AI real-time translation in the headphones [1] - Apple maintained a relatively stable pricing strategy for the new iPhone models, starting at 256GB with prices consistent with previous generations despite upgrades in specifications [1] Industry Outlook - The hardware innovation cycle for Apple from 2025 to 2027 is viewed positively, alongside anticipated advancements in AI [1] - Companies with a solid performance foundation from Apple-related business, as well as those positioned in emerging fields like foldable screens, AI servers, and robotics, are recommended for attention [1]
中信证券:看好2025-27年苹果硬件创新周期和后续AI进展