【西安】有力促进地理标志运用和保护

Core Viewpoint - The Xi'an Municipal Market Supervision Administration has issued a three-year action plan to promote the use and protection of geographical indications, aiming to enhance the empowerment of these indications for local industries and support rural revitalization and high-quality regional economic development [1][2]. Group 1: Goals and Targets - By 2028, the number of geographical indication products in Xi'an is expected to increase from 10 to over 20, representing a growth of over 100% [1]. - The number of geographical indication collective (certification) trademarks is projected to increase by over 300% [1]. - The coverage rate of the special signs for geographical indications is targeted to exceed 80%, with more than 200 approved entities using these special signs [1]. - The administrative case closure rate for geographical indication enforcement is aimed to be no less than 95%, with the goal of creating one national demonstration zone for geographical indication protection [1]. Group 2: Implementation Measures - The action plan outlines 19 specific measures across six areas, including revitalizing existing resources, expanding new resources, enhancing product quality, improving service supply, protecting rights and interests, and brand building [3]. - Existing geographical indications will be enhanced through measures such as establishing an "operation promotion directory," nurturing advantageous industries, and strengthening financial services [3]. - New resources will be developed by creating an "exploration and cultivation directory," implementing a plan to double the number of users of geographical indications, and promoting unified recognition of geographical indications [3]. - Product quality will be improved through strengthened quality management, a sound standard system, and optimized testing services [3]. - Public service capabilities will be enhanced, brand service institutions will be cultivated, and professional talent training will be strengthened to provide precise support for users of geographical indications [3]. - Rights protection will be improved by enhancing regulatory efficiency, cracking down on infringement and counterfeiting, and optimizing the market environment for geographical indications [3]. - Brand influence and market recognition will be elevated through diversified marketing channels, promoting the "Xi'an landmark" brand, and facilitating the international presence of quality geographical indications [3].