积极入局！易方达基金发布“指数直通车”小程序

Core Insights - The rise of index fund investment has led to the launch of various WeChat mini-programs by major fund companies, with E Fund's "Index Express" mini-program gaining significant attention in the market [1][2] - The mini-program aggregates over 3,000 ETFs and off-market index funds, covering more than 450 indices across multiple markets, providing a comprehensive investment tool for users [1][2] - Other leading public funds, including Huaxia, GF, Bosera, and Harvest, have also introduced similar mini-programs focused on index investment, indicating a trend towards refined product promotion and information accessibility in the industry [1][3] Company Developments - E Fund's "Index Express" mini-program offers a one-stop investment service with multiple search paths and advanced filtering options, allowing investors to easily find suitable indices and products [2] - The mini-program is unique in supporting both on-market ETFs and off-market index fund transactions, connecting various sales channels including brokers and internet platforms [2] - Other fund companies have launched their own mini-programs, such as Huaxia's "Red Rocket" and GF's "Index Investment Thermometer," which provide tools for index queries and investment education [3][4] Industry Trends - The proliferation of index mini-programs reflects the growing importance of ETF business among fund companies, as well as a trend towards more precise and tool-oriented approaches in public fund marketing [4][5] - WeChat, as a national social app, serves as a crucial marketing platform for fund companies, with the emergence of index-focused mini-programs marking a shift towards more targeted and efficient customer engagement [5] - The overall positioning of these mini-programs varies by company, with some offering rich content while others focus on basic displays, indicating potential for further innovation in the future [5]