餐饮业趋于连锁化标准化 复合调味品转向“食品工业化解决方案”新赛道

Core Insights - The compound seasoning market in China is experiencing rapid growth, with a compound annual growth rate (CAGR) of 10.2% driven by the standardization and chain development in the restaurant industry [1][2] Group 1: Market Growth and Trends - The restaurant industry in China is at a new development stage, with the market size expected to exceed 5.5 trillion yuan by 2024 and the chain rate increasing from 18% in 2021 to 23% [2] - The number of chain restaurant brands with 500-1000 stores has seen a remarkable growth rate of 93.6%, contributing significantly to industry expansion [2] - The compound seasoning market holds a dominant position with a market share of 1,489 billion yuan, accounting for 75.1% of the total seasoning market [2] Group 2: Importance of Compound Seasonings - Compound seasonings play a crucial role in maintaining the consistency and quality of dishes across numerous chain restaurant locations, acting as a "foundation" for standardization [2][3] - The fixed formulas and processes of compound seasonings enhance efficiency and reduce costs in food preparation, particularly in complex dishes [3] Group 3: Product Development and Innovation - The development of compound seasonings is trending towards specialization, functionality, and flavor differentiation, with solid products gaining a market share of 53.3% [4] - The market for ready-to-cook meal kits, which fall between compound seasonings and pre-prepared dishes, is growing rapidly, currently holding a market share of 191 billion yuan, or 13.2% [5] - Companies are encouraged to focus on creating unique flavors that can be industrialized, transforming local specialties into standardized products for chain restaurants [6][7] Group 4: Strategic Shifts in the Industry - The industry is shifting from traditional production methods to food industrialization solutions, requiring seasoning companies to enhance their R&D capabilities and responsiveness to market demands [7] - The competitive landscape is characterized by low barriers to entry due to standardization, making differentiation through unique flavors essential for attracting consumers [6][7]